Monday, October 20, 2008

4.2.4 How might your target market be affected by larger socioeconomic trends?

a) By ECER
· The area that covered is 66,736 km2 or 51% from peninsular area. It involved 3.9 million of citizen. The development of ECER takes about 12 years from 2007 till 2020.
· The ECER will increase the economy sectors in Kuantan area. This situation will help to expand our business.
· By our observation, the ECER will change the social life of Kuantan citizen because of the increasing of household income. We believe that people are tending to do renovation work of their premise which needs the construction activity.

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