4.2.3 How might your target market be affected by economic events (e.g. a local mill closing or a big-box retailer opening locally)?

a) East Coast Economic Region (ECER)

· On 31st October 2007, Malaysia’s Prime Minister, Datuk Sri Abdullah Ahmad Badawi, had launched East Coast Economic Region (ECER) in Kuantan. ECER is a new economic development corridor in Malaysia.
· The main objective of the ECER Master Plan is to accelerate growth of the East Coast Economic Region in a viable, equitable and sustainable manner. The Master Plan complements existing development plans for the region.
· The masterplan of ECER proposes to develop the region in 12 years starting from 2007 under the 9th, 10th and 11th Malaysia Plans.